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Developer Tools

Ochre API and Developer Toolkit

Standard Ochre stores do not require any custom development and are highly customisable. However, if you require more flexibility or want greater creative control, then we can grant access to a number of developer tools.


The Ochre API provides programmatic access to your store allowing custom integrations, app and complete website builds.

Storefront Development Kit

The publicly available storefront development kit is a handy resource to get custom builds off to a quick start and support third-party development teams.


Widgets are mini apps built using the Ochre APIs. These can be used to create quick integrations and assist custom builds.

Case Studies

!K7 Records Website

  • Custom site build
  • API

Ochre’s Storefront API is available for clients who wish to take on custom front end builds, or integrate retail data directly within a third party app.

Ochre’s standard stores are feature-rich and require zero development resources. However, for the right project a custom front end build allows for maximum creativity and flexibility.

!K7 operate multiple standard Ochre stores but when it came to their own K7 Records website it was important for their inhouse developers to have full creative control and develop something bespoke.

Therefore the team adopted a different approach for the website and embarked on a full custom front end build using the Ochre API.

  • 148548

Partisan Records

  • Website integration
  • Widgets

Partisan Records have made use of javascript embeds to allow users to:

  • Browse products
  • Add to cart
  • And edit carts without leaving the main Partisan website.

When a user clicks to checkout, they are taken across to the standalone Partisan Records Ochre store to complete their transaction or continue shopping.

  • Partisan Records website
    Partisan Records website

Proper Music

  • Warehouse fulfilment integration
  • Fulfilment API

Proper Music Group have fully integrated with Ochre’s fulfilment API.

This allows clients who have stock with Proper Music to utilise their pick and pack fulfilment services when running stores with Ochre.

AJ Tracey

  • In app purchase
  • API

In collaboration with Supernature a third-party agency developed a 360 experiential shopping experience for AJ Tracey’s website.

Using our developer toolkit, they were able to integrate products, display product info and add buy buttons within their own environment.

  • AJ Tracey website
    AJ Tracey website
  • AJ Tracey website
    AJ Tracey website
  • API Documentation
    API Documentation

Storefront Development Kit

The storefront development kit is an application which provides a clear framework for custom builds.

Contains all standard music and e-commerce functionality and is the perfect starting point for developers.

  • Fully functioning Storefront out of the box
  • Fully extendable to your own requirements
  • Marketing integrations and SEO out of the box
  • Designed with e-commerce best practice in mind
  • Take advantage of future security and feature updates from Ochre
  • Agile deployment to your own servers through services like Vercel
  • Storefront App Boilerplate
    Storefront App Boilerplate


Ochre Widgets are mini apps built using the Ochre APIs. These can be used to to create quick integrations and assist custom builds.

Buy Buttons

Embed a retail buy button on to a website presenting price and purchase information. Embeds are aware of:

  • Current pricing
  • Real time stock availability
  • Pre-sale status
  • Territory restrictions


Embed a customer cart with a summary of a customers current cart contents.

Buy Button and Cart Documentation


An embeddable player that can play audio stored within Ochre seamlessly alongside media from other websites including YouTube.

Player Documentation

  • Cart widgets
    Cart widgets
  • Partisan Records website
    Partisan Records website

Get in touch to request more information.

Please do not send customer support enquiries to this form, instead please email

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