In September Editors announced the release of a ‘best of’ compilation including three brand new songs.
Exclusive and limited webstore only formats were available to pre-order, alongside standard versions, and every fan who pre-ordered got access to presale tickets via a secure voucher code for their 2020 stadium tour.
The exclusive formats included a limited edition double white vinyl and a 7” box set. The box set included the album’s 16 songs pressed over 8 x 7” singles with bespoke sleeves and then housed in their own Black Gold rigid card box.
And in addition to all of this every Black Gold vinyl or CD ordered on the Editors store came with a bonus 8 track Snowfield ‘The Snowfield Demos’ CD.
The focus centred around Editors dedicated fans by creating high value and collectable products exclusive to their own store.