Ochre’s frontend API is available for clients who wish to take on custom front end builds, or integrate retail tech directly within a third party app.
Ochre’s standard stores are feature rich and require zero development resources. However, for the right project a custom front end build allows for maximum creativity and flexibility.
When an artist like Fela Kuti, with such a huge musical legacy, great historical and visual content needs a retail experience, then this approach makes perfect sense.
We were very excited to see this collaboration come to life. Featuring amazing editorial to get lost in, and innovative merchandise collaborations with Carhartt WIP.