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Metronomy, Forever Album Campaign

  1. Metronomy, Forever

    Metronomy, Forever

Metronomy, Forever

Album pre-order campaign including early access to tour pre-sale tickets.

Setting up an early access ticket pre-sale mechanic is a popular way for artists to drive album pre-orders whilst also promoting an upcoming tour. One of our favourite examples from this year was the return of Metronomy.

Working closely with Ticketmaster, the tour and album pre-order announcement went out on 19 June. All customers who pre-ordered the album were emailed a unique voucher code and link enabling them access to purchase tickets on 26 June, 48 hours before the tickets were on general sale to the public.

shop.metronomy.co.uk

Read more about setting up pre-sale campaigns

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