Album pre-order campaign including early access to tour pre-sale tickets.
Setting up an early access ticket pre-sale mechanic is a popular way for artists to drive album pre-orders whilst also promoting an upcoming tour. One of our favourite examples from this year was the return of Metronomy.
Working closely with Ticketmaster, the tour and album pre-order announcement went out on 19 June. All customers who pre-ordered the album were emailed a unique voucher code and link enabling them access to purchase tickets on 26 June, 48 hours before the tickets were on general sale to the public.