Recent Highlights: Q1 2026
A strong start to the year with some impressive D2C campaigns including; Bleachers, The Lemon Twigs, The Molotovs, Kneecap, Shane MacGowarn, Kim Gordon, Oasis, Squarepusher, Robyn, Thaiboy Digital and The 1975
Bleachers
Bleachers' new album ‘everyone for ten minutes’ was announced with pre-order from Dirty Hit. Formats include: D2C exclusive limited lilac vinyl, clear vinyl, clear cassette and CD.
Described by The New York Times as “anthemic, life-affirming pop rock,” Bleachers are fronted by fourteen-time Grammy Award-winning singer, songwriter, musician, and producer Jack Antonoff.
Over the past decade, Bleachers have built a massive, devoted following, renowned for their impressive live show and infectious camaraderie.
The Lemon Twigs
The third Lemon Twigs album for Captured Tracks, ‘Look For Your Mind!’ is the first new release in two years, discounting Brian’s excellent solo album ‘Till The Morning’.
For lovers of the slightly psychedelic / folk-rock / garage-pop that the band touched upon on their last long-player, this pairing is a delight.
Ochre powers both The Lemon Twigs store and Captured Tracks label store and the highlight of the campaign is a bundle including a limited edition orange skies vinyl, a bonus demos cassette, signed print, 18x24" poster and a button pack!
The Molotovs
Congratulations to Marshall Records and The Molotovs on securing a no.3 record on the UK album charts, an amazing feat for a debut album!
The D2C campaign powered by Ochre was a big success with lots of formats, including 3 cassette designs - one for each band member and a pre-order incentive to gain early access presale tour tickets.
Kneecap
KNEECAP return to bend genre, language, and rules. The most talked about artists in the world are turning the page. A new chapter, new sounds, new manifestos with a blistering album that revels in darkness while bursting.
‘FENIAN’ is available on a number of Ochre stores; the official Kneecap music store, Heavenly Recordings label store and the [PIAS] store.
The official artist store currently features a popular red and black tri-colour vinyl, black vinyl CD and Cassette. In addition, the store also facilitated a Whatsapp group exclusive green & orange splatter vinyl via a hidden link.
Shane MacGowarn
Music legends and rising stars have united for '20th Century Paddy - The Songs of Shane MacGowan' - the ultimate Tribute to Shane MacGowan. A sonic love letter to a catalogue that shaped generations.
The album features a wide ranging mix of icons and contemporary disruptors, each bringing a unique perspective to the tracks that defined Shane MacGowan’s career. The mega lineup of artists include: Amble / Bruce Springsteen / Camille O’Sullivan / Cronin / Damien Dempsey / David Gray / Dropkick Murphys / Garron Noone / Glen Hansard / Hozier & Jessie Buckley / Johnny Depp & Imelda May / Johhny Mac and The Faithful / Kate Moss / Liam Ó Maonlaí / Lisa Moorish & Another Day / Lisa O'Neill / LYRA / Madra Salach / Moya Brennan / Mundy / Picture This / Pinch of Snuff / Primal Scream / Steve Earle / The High Kings / The Jesus and Mary Chain / The Libertines / The Murder Capital / The Pogues / Tom Waits
The official D2C store is currently offering an impressive Vinyl Box Set that includes 3xLP, 2xCD and a 56-page book. Or fans can purchase the standard vinyl and CD formats individually.
Kim Gordon
Kim Gordon’s third solo album ‘PLAY ME’ was released in March. The Ochre platform powered international campaigns on both the official artist store and Matador label store.
An exclusive Yellow LP pressing was the headline format, with black vinyl and CD versions also available, leading to a simple but effective pre-order campaign.
Oasis
To celebrate the 30th anniversary of Oasis’ iconic single ‘Don’t Look Back In Anger’, the band invited creative fans and designers from around the world to create a limited-edition t-shirt. A shortlist of designs were selected and then put to a public vote.
The winning design was sold on the official artist store with all proceeds donated to Teenage Cancer Trust.
Alongside the winning design, a full range of ‘Don’t Look Back In Anger’ inspired garments were also launched. A great example of involving a fanbase in your D2C offering and celebrating an anniversary with more than just physical music products.
Squarepusher
Squarepusher announced ‘Kammerkonzert’, a riot of onyx-hard, hyperfast riffs, fiendish orchestral themes and handbrake turns through varieties of progressive, ambient, electronic and experimental music via Warp.
The official artist store is selling limited edition 2xLP with an exclusive 300gsm print, alongside standard versions and high quality 24bit WAVs.
Robyn
Generational pop icon Robyn released her ninth studio album, ‘Sexistential’ on 27th March 2026 via Young.
The label store was home to a D2C campaign featuring deluxe clear vinyl, limited edition white vinyl, black vinyl, CD, online exclusive cassette and digital formats.
Sexistential heralds of the decade’s most celebrated comebacks. Featuring the singles “Dopamine”, “Talk To Me” and “Sexistential”, it’s emphatic and punchy, defiant about both emotional and biological pleasure, need and softness.
Thaiboy Digital / DJ Billybool
Eastern Margins built a custom site using the Ochre API to serve as the official home to Thaiboy Digital and DJ Billybool D2C launches.
So far pre-orders have been announced for DJ Billybool’s ‘My Fantasy World’ 5th Anniversary 12" pressed on coloured vinyl, and DYR 12" pressed on black vinyl. With more activity expected over the coming months.
The Ochre API is the best option for projects that require full creative control of the UI/UX and greater flexibility.
The 1975
To celebrate the 10th anniversary, of ‘i like it when you sleep, for you are so beautiful yet so unaware of it’ the album was released by Dirty Hit on a special edition pink vinyl.
This premium product was housed in six-panel triple gatefold packaging with alternative artwork, lyrics printed on the inner sleeves and 17 exclusive 12”x12” art cards - each art card representing a track from the album.
