Facebook offers two ways to perform event-tracking: Meta Pixel and Conversion API.
Ochre now includes a new feature that you'll find in site settings to allow an advanced integration with Facebook to track behaviour, even when browser-based ad blockers are being used.
This is done by sending event data from our server to Facebook's server, rather than client-side as with the Pixel.
To do this you will need to use the Facebook Conversions API.
For more information and help on using this feature, read our Help Centre article