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New Feature: Mailing List Integrations

Mailchimp and ActiveCampaign Integration

  1. Mail Chimp and Active Campaign Integration

    Mail Chimp and Active Campaign Integration

Ochre now offers direct integration with Mailchimp and ActiveCampaign. Your mailing list will automatically sync between signups on Ochre and your mailing list provider. Integration can be done from the Site Settings of your store.

More Information on setting up a mailing list integrations

Two way integrations

By integrating your Ochre and Mailchimp account customers who register for your mailing list will be automatically added to your Mailchimp account. Both accounts stay in sync so we will remove customers from Ochre if they unsubscribe from the mailinglist.

Multiple touch points for registration.

Customers are offered mailing list sign up at various points including Registration and in the cart. Presentation in the cart encourages sign up for existing customers who are already registered with a store account. If a customers is already subscribed, Ochre will not present the option so minimising friction on check out.

Future development

Active Campaign Events and site tracking integration is due for release shortly, as is e-commerce integration for both Mailchimp and Active Campaign

Marketing API

All data used for integration with these services is now available as part of our API suite opening up a wide range of possibilities for custom integrations to other platforms and services.

We've curated a number of articles covering product updates and editorial pieces that we feel will be useful to marketing professionals using Ochre. Read our Marketing Focus here

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