Ochre now offers direct integration with Mailchimp and ActiveCampaign. Your mailing list will automatically sync between signups on Ochre and your mailing list provider. Integration can be done from the Site Settings of your store.
More Information on setting up a mailing list integrations
Two way integrations
By integrating your Ochre and Mailchimp account customers who register for your mailing list will be automatically added to your Mailchimp account. Both accounts stay in sync so we will remove customers from Ochre if they unsubscribe from the mailinglist.
Multiple touch points for registration.
Customers are offered mailing list sign up at various points including Registration and in the cart. Presentation in the cart encourages sign up for existing customers who are already registered with a store account. If a customers is already subscribed, Ochre will not present the option so minimising friction on check out.
Active Campaign Events and site tracking integration is due for release shortly, as is e-commerce integration for both Mailchimp and Active Campaign
All data used for integration with these services is now available as part of our API suite opening up a wide range of possibilities for custom integrations to other platforms and services.