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Instagram Shopping & Facebook Shops

How to feature your Albums and Merchandise on Instagram Shopping and Facebook Shops.

  1. Instagram Shopping & Facebook Shops

    Instagram Shopping & Facebook Shops

Ochre XML Product Feeds

A powerful marketing tool to take advantage of is the ability to create and export XML product feeds from your Ochre store. These feeds can then be used for listing products across third party platforms.

If using a service like Channable, it’s possible to convert your Ochre product feed in multiple formats compatible with a large number of marketplaces, comparison sites and affiliates.

You’ll find information about how to create and export a product feed here.

Create a Facebook Shop

Within your Facebook business profile you’ll be able to create a Shop and then bulk add items by uploading an XML feed with the Facebook Catalogue Manager.

Your XML product feed exported from Ochre will contain a main image, pricing and product description for every item and we’ve found that the format Channable converts for Google Shopping works with no errors when uploading to Facebook Shops via their the Catalogue Manager.

You’ll then have a Facebook Shop featuring your products with all relevant data.

Get Approved for Instagram Shopping

Instagram Shopping works by using the same product catalogue within your Facebook Shop.

You’ll first need to associate your Facebook Business profile with your Instagram account and then request approval from Instagram to enable the Shopping feature on your Instagram account.

Here’s some Information on this process from Facebook.

Once approved by Instagram you’ll be able to tag anything in your Instagram post with a product from your Facebook Shop catalogue by searching.

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