We’ve seen a number of reissue campaigns executed successfully on Ochre during 2019, one of the most interesting approaches was when Mexican Summer created Ariel Archives.
Ariel Pink - The Kitchen Club: 10 x album bundle shipped to customers in 4 instalments throughout 2019 and 2020.
This was a comprehensive series of reissues and retrospective collections culled from a treasure trove of material recorded and released by Ariel Pink between 1999 and 2004.
The Kitchen Club offered fans the option to pay an upfront one off fee for exclusive and limited colour editions of each of the ten albums being issued in four cycles over the course of 2019 and 2020.
This innovative approach almost feels like a one year subscription or fan club, with regular drops throughout a 12-month period.