Over the past few months we've seen amazing D2C campaigns on the platform, a number of which have helped achieve top ten chart positions in the UK. Here are some of the highlights.
Public Service Broadcasting
On the 24th September Public Service Broadcasting released their 4th Album “Bright Magic” following a successful pre-order campaign. Fan focussed bundles and an exclusive super deluxe edition featuring a hardback book proved popular resulting in a no.2 album in the UK charts.
Don Broco
Don Broco have been working hard promoting the pre-order campaign for their new album “Amazing Things”. Store customisation was a high priority for the band and so custom fonts, backgrounds and even a dinosaur mouse cursor were implemented via Ochre’s site customisation tools to tie into the theme of the album.
Multiple vinyl formats were announced throughout the campaign to coincide with each single drop, plus individual signed cassette versions for each member of the band - including Baby Dino of course!
Saint Etienne
Saint Etienne launched a new user-friendly music store with Ochre much to the delight of their loyal fanbase. The store went live just in time for the announcement of the new studio album “I’ve Been Trying To Tell You”. Premium boxsets were fan favourites for the new album and the band quickly followed up with a 30th Anniversary Ltd Green Vinyl Edition of their 1991 album Foxbase Alpha with more activity in the coming months.
IDLES
November saw the return of IDLES with their new album Crawler. Partisan utilised Ochre’s CMS to create landing pages as a destination when teasing the announcement.
Crawler formats were then sold via the Partisan Records store including eco-mix vinyl production which uses leftover wax that's already in the factory, meaning each record is different and the colour is completely random. It’s more environmentally friendly as it’s using up material that would have otherwise been thrown away.
Later on in the campaign a Spotify Fans First limited edition cassette was set up as an unlisted product on an IDLES branded store exclusively for Spotify’s top fans to purchase.
Damon Albarn
Damon Albarn’s new solo record was released in November as a super deluxe edition Including a white LP, exclusive 7 inch, a 32 page hardback book and high quality WAV/FLAC download.
Standard black vinyl, CD and cassette formats were also available helping Damon towards his top10 UK album.
Squid
Squid’s debut album enjoyed chart success at no.4 earlier this year with their debut album "Bright Green Field". Warp launched a Squid store right at the start of working with the band, which introduced fans to the artists D2C store way ahead of the album campaign.
During the album campaign an early access to ticket presale mechanic was introduced to the album pre-order as an incentive. An indies / D2C exclusive vinyl format sold out.
Disclosure
!K7 were again using Ochre in creative ways building a custom branded landing page for the announcement of Disclosure’s DJ Kicks compilation.
The bright green landing page not only featured formats to purchase, but also included streaming links to DSP's, tour dates and mailing list sign up. Using Ochre as a marketing tool and not just an e-commerce store.
The Waterboys
Fans of The Waterboys were treated to a 145 track 5CD/1DVD box set and book which tells the story from the Fisherman’s Blues 1989 tour through to the release of the bands 5th album, Room to Roam in 1990.
The Cribs
Following on from “Night Network” The Cribs had a unique idea to see out 2021 in style launching their “Sonic Blew Singles Club”.
Subscription to the “Sonic Blew Singles Club” included 4 brand new 7” vinyl's delivered in separate shipments to fans each month until the end of 2021! Each single was not announced until they were officially released, when the product descriptions and images were also updated.
