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New Feature: Site Tracking Updates

Additional options for site tracking

  1. Additional options for site tracking

    Additional options for site tracking

We have expanded our integration with Google gtag to include conversion tracking for Adwords. Once installed Ochre sites pass your conversion information to Google showing the value of check purchases and the items viewed per page visited by Customers. This can then be used to improve how you value your conversions and to facilitate dynamic re-targetting of advertising to customers who have visited specific pages on your website.

More Information

GPDR and Site Tracking

Ochre site tracking integrations will only load if the customer has opted into the cookies notification on your store. From the cookies notification customers can opt out individually to each tracking service.

Other Site Tracking Options

Along side Adwords conversation Ochre is integrated for site tracking with Google Analytics, Facebook and Google Tag Manager.

We've curated a number of articles covering product updates and editorial pieces that we feel will be useful to marketing professionals using Ochre. Read our Marketing Focus here

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