We have expanded our integration with Google gtag to include conversion tracking for Adwords. Once installed Ochre sites pass your conversion information to Google showing the value of check purchases and the items viewed per page visited by Customers. This can then be used to improve how you value your conversions and to facilitate dynamic re-targetting of advertising to customers who have visited specific pages on your website.
GPDR and Site Tracking
Ochre site tracking integrations will only load if the customer has opted into the cookies notification on your store. From the cookies notification customers can opt out individually to each tracking service.
Other Site Tracking Options
Along side Adwords conversation Ochre is integrated for site tracking with Google Analytics, Facebook and Google Tag Manager.