It’s been a busy start to 2020 with many store launches and innovative uses of the platform. Here are just a small selection of our personal highlights.
Brainfeeder launched a pre-order for the new Thundercat album “It Is What It Is”, due out 3rd April. The artist store features a number of formats and multiple merchandise items dropping at different stages of the campaign, allowing for many bundle options.
The Night Chancer Pack is an innovative bundle for the new Baxter Drury release including
An exclusive and limited edition glow in the dark heavy weight Vinyl
Glow in the dark tote bag
Glow in the dark turntable slipmat
And a signed print.
Product shots were even modelled by the artist himself!
Mixcloud underwent an entire rebrand to celebrate their 10th anniversary. And what better way to make the most of a strong rebrand than to feature a run of merchandise alongside the announcement for users and creators to purchase.
We're looking forward to seeing how Mixcloud develop this offering throughout the year.
As you can see we don’t just work with artists and labels. A professionally run d2c business is an important strategy for any brand with marketing potential direct to fans and customers.
A great clean looking store pre-ordering the forthcoming Ghostpoet album “I Grow Tired But Dare Not Fall Asleep”, due out on 1st May. All formats include an exclusive signed print.
Soundway relaunched their e-commerce d2c store in February with Ochre. An amazing catalogue of contemporary artists, re-issues and critically acclaimed compilations.
Working with Soundway to relaunch the store was an opportunity for Ochre to add yet another label store to a growing number of large catalogue music retail businesses running on the platform. Read more about the features and tools designed with large catalogues in mind here.
!K7 API build
!K7 have been using Ochre for a while and in February they undertook a rebuild of their main website. They wanted to deeply integrate e-commerce into the main website and so to achieve this they took advantage of the Ochre API and built a custom frontend, allowing complete flexibility with regards to design and user experience.
The e-commerce experience offers customers a chance to listen to tracks from the catalogue and build up a basket without leaving the main website, this works alongside the standalone Ochre store.